Privacy Policy

1. Who we are

New Providence LLC (ScaleLodge) is the data controller responsible for your personal information.

Europe: Akmens iela 6-20, Cēsis, LV-4101, Latvia
VAT: LV40203685022
Phone: +371 20 110 290
Privacy contact: [email protected]

2. Scope of this policy

This policy applies to personal information we collect through the Site, our forms, our booking and onboarding process, and our communications with you. It applies to prospective, current, and former customers, as well as visitors to the Site.

This policy does not cover third-party websites we may link to, or the direct-booking websites we build and host for our customers – those sites are operated by our customers, who are responsible for their own privacy practices with their guests.

3. Information we collect

a) Information you provide to us

  • Contact form – your name, email address, and the content of your message.
  • Free strategy call – when you book a call (via our scheduling/calendar integration), your name, email, scheduling details, and any information you share.
  • Onboarding / project form – details about you and your property, your goals, and other information you provide to help us build your site.
  • Free guide and marketing signups – your email address (and name, if provided) when you download a guide or subscribe.
  • Billing information – when you activate a plan, payment is handled through our third-party payment processor via a secure checkout. We receive limited billing details (such as name, billing contact, and confirmation of payment); we do not store your full card number.

Communications – records of your correspondence with us by email, phone, WhatsApp, or social media.

b) Information we collect automatically

When you visit the Site, we (and our service providers) may automatically collect:

  • IP address, browser and device data, pages viewed, and usage data, via cookies and similar technologies


c) Information from third parties

Analytics and advertising platforms, and our scheduling and payment providers.

4. How we use your information

We use your personal information to:

  • Respond to your inquiries and provide the information or call you request;
  • Provide, build, host, maintain, and support our Services;
  • Process payments and manage your subscription;
  • Communicate with you about your account, projects, and support;
  • Send marketing communications, where permitted (you can opt out at any time);
  • Operate, analyze, and improve our Site and Services;
  • Maintain security and prevent fraud or abuse;
  • Comply with legal obligations and enforce our terms.

5. Cookies and tracking technologies

We use cookies and similar technologies to run the Site, remember your preferences, and understand how the Site is used.

  • Essential cookies – required for the Site to function.
  • Analytics cookies – help us measure and improve performance
  • Marketing cookies – used to measure and deliver advertising 

6. How we share your information

We do not sell your personal information. We share it only as follows:

  • Service providers (subprocessors) who help us operate, such as: – Website hosting and infrastructure
    – Payment processing (Stripe)
    – Scheduling / calendar (Google)
    – Email, CRM, and marketing tools
    – Analytics (Google Analytics)
  • Professional advisors – such as accountants and lawyers, where necessary.
  • Legal and safety – where required by law, regulation, legal process, or to protect our rights, users, or the public.
  • Business transfers – in connection with a merger, acquisition, or sale of assets, subject to this policy.

We require our service providers to protect your information and use it only for the services they provide to us.

7. International data transfers

We operate in the European Union and Canada, and our service providers may be located in other countries, including the United States. Where we transfer personal information across borders, we use appropriate safeguards – such as the European Commission’s Standard Contractual Clauses and adequacy decisions – to ensure your information remains protected.

8. Data retention

We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, including to provide the Services, comply with legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymise it.

9. Data security

We implement appropriate technical and organisational measures – including secure hosting, encryption in transit, access controls, and regular backups – to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Changes to this policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically.

11. Contact us If you have any questions or requests regarding this Privacy Policy or your personal information, contact us at:

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